During the last two decades, companies have been evolving their processes by leaps and bounds, and the implementation of technological tools that enable best practices, encourage collaborative work and help to track and analyze results is becoming more and more common.

Specifically, in the marketing area, we see how little by little the activities and strategies have been transforming, allowing technologies to enter with some misgivings. Still, when we try them, they show us that ultimately the marketing department can be automated and not only can it do so, but it must do so.

Today there is much software that allows us to automate marketing processes, simplifying human actions and achieving greater efficiency in the results, which also helps to study in more detail and a more significant amount of data obtained from each strategy.

Now, if we evaluate each edge of marketing, we can realize that currently there are plenty of software that promise to be our saviors and accompany us in the journey of each client providing details of each action taken by them with our brand but, usually, these tools involve a significantly high budget investment.

However, we also get many applications, tools and even the platforms themselves encourage us to make integrations or offer free versions with which you can test and learn more about this world of automation, but what are these essential activities that we can automate?

  • In E-mail marketing, in the customer journey, there are many opportunities to communicate with them and offer them personalized support that encourages them to make a purchase. Nowadays, there are many paid and free software that allows us to personalize our content to connect and build customer loyalty.
  • Publications in social networks, in the beginning, social networks were intended to be for real-time publications. Still, as more and more companies enter this world to reach their customers, the platforms have been transformed offering endless tools to facilitate this work. 
  • Now you can schedule your publications for the day and time that suits you, analyze your followers and see your demographic segmentation, or what is the content that attracts the most attention and thus refines your strategy.

If you want to centralize everything in a single tool you can also do it, many software options offer you to manage all your accounts in one place and you can also evaluate the metrics.

  • Advertising or positioning campaigns, when you plan inorganic content, we are not only talking about automating it in terms of dates, times, and segmentation.

 These platforms can be integrated with your CRM to track the potential customer, while we analyze their behavior and provide personalized content.

  • Having a Customer Data Platform can be useful, as it helps you to collect all the available information of a customer ignoring everything that is not relevant to the company and creating a unique profile for each person, you can also integrate with Machine Learning and AI to enrich the information and have increasingly effective and personalized campaigns increasing the chances of conversion.
  • Other platforms that are very useful are those online prospect search engine tools that work with artificial intelligence, which helps to create databases of potential customers with which you can implement inbound marketing strategies.

At this point it is important to note that automating does not have to mean a huge investment of money, some solutions allow automatic actions with low costs and even some free so if you are an SME or an entrepreneur do not stay with the desire and start testing what is ideal for you.