In the middle of a time when many people complain that the nature of the human being has been lost behind the screen of a smartphone, a new social network has come to light that invites spontaneity among Internet users. Do you know which one we are talking about?
BeReal is an application that is becoming increasingly popular among users, and that invites you to show your most real side to your family and friends even though it has been on the market for two years until a few months ago its popularity reached levels that make the main platforms such as TikTok and Instagram tremble.
That’s right, BeReal has so far “more than 10 million active users around the world”. According to the latest study presented by Hootsuite and We are social, BeReal already competes with TiktTok thanks to the fact that it has reached 200,000 monthly downloads.
What can this mean?
First of all, users are betting on more real and spontaneous content, where editing and the search for perfection are left aside. This means that, for companies, beyond selling a product, users want to see the natural and spontaneous side of what you are selling.
Undoubtedly, marketing strategies change once again, it will not only be about what you sell but also how you sell it and what are the processes, people want to know the development until they reach the final result.
A new transformation…
With the arrival of BeReal, it is clear that social networks are undergoing another transformation, it is no longer only about the photo or video format but also about behind the scenes. However, one thing remains very clear, immediacy continues to be the main protagonist along with spontaneity.
TikTok has been the first to feel the threat of BeReal and is already working on TikTok Now, a version where the app will ask you to capture a moment in the day in a 10-second video. We’ll see in a few months Instagram’s response to BeReal’s popularity.
Still don’t know how it works?
BeReal is a simple application for the moment only for cell phones, where you can share with your friends (the ones you want) what you are doing at a given moment. Now, the particularity consists in the fact that there is no type of filter or editing, where you only have two minutes to create what you want in the photograph.
In addition to this, BeReal alerts you on the day or randomly when you can take a photo to share with your followers, although you can leave it for “later”, you will not be able to see what your friends shared until you upload your photo.
This is undoubtedly a transformation in how we see social networks and how we interact with them. For companies, it will be a new challenge but without a doubt, BeReal will be a popular companion for brands and services from now on.
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