E-mailing, has a very important role in our marketing strategy, and can become a very powerful tool if given the right use. We must bear in mind that this method is used to disseminate our content, increasing the awareness of our brand, converting our subscribers into qualified leads and building user loyalty through useful content, thus improving their engagement with our brand.
However, we must know that although people have freely decided to subscribe, it is quite likely that these emails end up in the Spam tray, deleted or lost in a mailbox that is messy. But this should not discourage us, following some tips we could get the attention of our followers and achieve our goals.
To begin, write an issue that captures the customer’s attention with a single glance, the subject should be brief and different in each email.
Customize the mail. All consumers like to feel special and be unique, instead of being one more name on a list.
Be brief and precise. An email that is too long or that must be read completely to be understood does not work. The email must contain short paragraphs, the keywords must be in bold and the CTAs must be easy to identify.
Responsive format. Many people are migrating from the PC to mobile devices, so it is important that it can look just as good on a desktop computer, on a tablet or on the small screen of a smartphone.
Put your logo. Ideally, people should quickly recognize who is sending them the email.
Includes buttons to share on social networks. Do not let the interesting information you just gave the customer die in his inbox.
Place an immediate contact. It would be ideal to allow them to enter your web page or follow you on your social networks, as well as provide them with a telephone number to which they can contact you quickly and easily. It will be a point in your favor.
Following these steps, you can measure and analyze the effectiveness of your email with the data of the number of emails delivered, how many were opened, how many bounced, and how many were clicked.
Now you are in the position of taking a risk and making those small changes in your email marketing strategy in order to optimize it.
