Data analysis in digital marketing is essential to understanding the behavior of your brand. Today, results are not only measured through sales but also in your consumer’s behavior. 

No matter if you have a physical store, an E-Commerce, or social networks. Metrics will always be important to measure the success of your marketing strategy and to improve your physical or online stores. 

That’s right, conversions are not only measured by sales volume but through the positive results that can show the measurements of the results. 

If you have an online store, you will not only get the results of sales. Also measure what is the most visited page, how much time the consumer spends on the web, the amount of scroll, clicks, and endless metrics that can be adjusted according to your goals. 

Now, you are probably wondering what is the best way to calculate the results. Well, it is important to point out that there are infinite tools to analyze and organize your data, but everything will depend on your objectives and according to your campaign strategies. 

Google is the best ally…

Undoubtedly, the tools offered by Google are effective, easy to use, and meet the main objectives of interest to analysts. 

If you have an E-Commerce and a mobile application of your product, Google Analytics is the best ally to measure the behavior of your website. Interaction, traffic and how is the behavior of your consumer, page views sessions, and much more. 

You can also visualize the behavior of tools such as Google Ads, Google Search Console, or Google AdSense. Goals and transactions within your website. 

You can also verify where your campaigns come from, what is the search source and the demographics of your consumer. 

As we have seen, Google Analytics has so much information that you could spend the whole day reviewing metrics. 

That’s why Google Data Studio was born, a tool where you can make reports of optimal and organized results to ensure the performance of your campaign or website.

There you can link your Google Analytics, Google Ads, and other accounts. To compare, filter, and deepen in detail the results that these tools yield. 

You can customize your report with the essential data for you and see them in real-time. 

So now you know, if you want to learn more about web analytics and the efficient uses of Google Data Studio, keep an eye on our next articles.