The world is constantly changing and technology is part of the continuous advancement of humanity. A few years ago, we did not expect Siri to answer our questions and that life as seen in the comic book “The Jetsons” is now a reality.
Also, Netflix knows what we might like as well as Instagram, Amazon shows us what could be our next purchase, and much more. And is that, surely you wonder how the famous algorithm takes over all social networks, streaming platforms, and even everyday life.
How does this happen?
It is all thanks to Artificial Intelligence. However, there is a part of it that is in charge of learning and it is not a brain, but it works as such.
Its name is Deep Learning and it works with artificial neural networks, that emulate the behavior of human neurons. This technology is nothing more than a subset of Machine Learning, which, thanks to a set of big data and hidden patterns, allows predictions to be made.
In short, Deep Learning is in charge of learning and predicting our tastes. At the same time, the algorithms of this concept work under a repetitive task that allows helping improve the predictive results through the “Deep Layers” that are part of the progressive learning.
Deep Learning, digital marketing, and something more…
This technology is becoming increasingly popular in our environment and well known in large companies, not only in the technological field but also serves as a strategic resource in digital marketing.
The large amount of data collected by social networks and Google, the data increases, and in turn, verifying the behavior of users is easier.
With Deep Learning, you will be able to understand the relationship of user data thanks to the prediction of their preferences and behaviors.
A clear example is the information processing capacity. Google, uses Deep Learning to improve the capacity of results, thanks to the behavior of what we search for, either by voice or text.
This is how Deep Learning works, in digital marketing and various sectors to improve the user experience. Although it is still new, the advances it has shown have been extraordinary.
So now you know, if you want to improve your marketing strategies, do not hesitate to learn a little more about this new technology that is breaking barriers.
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