Have you ever said, “Ok Google, where can I find vegan burgers near me?” while your hands were busy? Then you already know how powerful voice search can be. It’s not science fiction; it’s the present. And if your brand isn’t optimized for this, you’re leaving clicks (and sales) on the table.

At We Build It, we’ll tell you how to take advantage of this technology so your business appears exactly when your customer needs it.

What is voice search?

It’s basically talking to your phone or smart assistant as if it were your tech friend. Instead of typing “dental clinic city,” you say, “Where is a good dental clinic with orthodontists near me?” It’s faster, more natural, and increasingly common.

From Alexa to Siri, and Google Assistant, voice is literally taking control.

Why should you care if you have a business?

More and more people are stopping typing and prefer to ask out loud. And when they do, the search engine picks one answer to read to them. If you’re not there, your competition is.

In fact, 39% of internet users in Latin America have already used voice search. And that number is only going up.

Key tips to appear in voice search results (without invoking dark magic)

1. Write like your customer talks

No stiff language here; this isn’t Google search or SEO. Use conversational phrases and long-tail keywords. For example:

  • Don’t use: “Orthodontic services Spain”
  • It’s better to say: “How much does getting braces cost in Spain?”

This is how people talk. This is how they search. And this is how you should write.

2. Answer clear questions, quickly

Think like a virtual assistant: get to the point. Your text should answer questions briefly and directly. An FAQ section is pure gold for helping with this.

Super Tip: These questions are great content for reels, stories, and blogs. Use them!

3. Earn a spot in featured snippets

That magic box that appears at the top of the results with the exact answer… that’s the featured snippet (a.k.a. “position zero”).

How do you get it? Be clear, answer well, structure your content with headings (like this article), and deliver value directly.

4. Optimize your Google Business Profile

Yes, that profile many forget. Your Google Business Profile should be updated with your address, phone number, hours, and what you do. This improves your chances of appearing in local searches like:

“Where is a furniture store open in Madrid this Sunday?”

And guess what: that’s also a voice search.

So, what does your business gain from voice search?

  • More visits thanks to people searching without typing.
  • Better local ranking.
  • Digital authority (because Google loves those who make life easier for users, even if it makes life harder for content creators).
  • More chances to be the perfect answer.

Let’s talk (just in case)

If you’re investing in a website or digital marketing and not thinking about voice search, it’s like having a Ferrari… but without a steering wheel. At We Build It, we can help you optimize your website, content, and positioning so virtual assistants say your name with pride.

Shall we talk? A no-commitment conversation could be the best decision you make this year. Contact us here.