Last year and so far this 2021, has been marked by an unprecedented situation, so we have all had to adapt our way of working, the plans, and of course, the results. However, this experience has allowed us to push ourselves to create new strategies that keep us afloat to get ahead, where digital marketing has become a great ally.

Now, what are those trends that have shown great success and that are here to stay?

  • Video marketing: this has become the star strategy to connect with our customers and followers, whether through a webinar, online events, concerts, or an advertising video. This route is important to attract and retain your customers and also adapt to different digital platforms.
  • Social networks: The different social networks have become an essential ally, so we cannot ignore a social media content plan. In addition, of course, to take advantage of each tool and update that they offer us, whether on new platforms or updates such as reels, stories, filters, or any other.
  • User experience: providing a positive user experience on each of our platforms should be a priority, whether on your website, on social networks, or a mobile application, we must always put ourselves in the shoes of our users and understand what they want, and they need us to give them the best experience.
  • Marketing automation: This strategy is very efficient to connect in a personalized way with your clients and potential clients, thus facilitating communication channels. Whether your interest is directed to B2B (Business to Business) or B2C (Business to Consumer) projects, without a doubt this is a trend that you cannot stop trying.
  • Shopping on Social Networks: this is a trend that is increasingly established, today 55% of online buyers use social networks for this purpose, the most used being Facebook, Instagram, and Pinterest. So if your business seeks to publicize its products, having your catalog at the hand of your followers is a priority.

These trends came to change the way we connect with our customers and followers and, without a doubt, company creatives will give everything to make them evolve and surprise us every day with great strategies.