Black Friday, the iconic event held on the last Friday of November, has become a global commerce phenomenon, showcasing irresistible deals and discounts. What started as an American tradition has expanded worldwide, marking the start of the holiday shopping season. But…
Marketing Automation has many benefits, specially with the rise of Artificial Intelligence. Automation, and online presence go hand in hand. It’s like Iron Man’s suit, enabling you to do more in less time with surgical precision. Can you imagine Tony Stark…
Social media is constantly evolving, and 2024 has brought us even more dynamic tools and creative formats. As we approach the end of the year, creators, brands, and users are all making the most of these end-of-year trends. Let’s dive into…
I solemnly swear that my intentions are not good. Landing pages, those seemingly simple web pages, are actually the digital equivalent of the Marauder’s Map from the Harry Potter series: they show you exactly where your visitors are and how to…
We’ve all shared Julio’s memes at least once. For WBI, it’s become a tradition over the past couple of years for the team to send each other at least one meme daily, laughing at how original people can be. We’ve even…
We all know someone who has worked as a community manager, a role that emerged in the early 2000s and remains relevant today. However, despite the passage of time, this position still faces myths and legends that we will debunk today….
We are in the era of misinformation, where we as consumers have unlimited access to content, and this is why many brands seek to grab attention through increasingly entertaining and interesting messages that make a difference and capture the attention of…
Email marketing is one of the strategies that has survived all the changes that technology has brought. However, put yourself in the consumer’s shoes and I ask you: How many emails do you receive every day that offer relevant content or…
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