The technological trends in marketing for 2022 are already being seen. It may seem accelerated to talk about trends without being close to December.
But what we do know is that technology is one step ahead and making use of it will be vital to maintain a presence in the market.
And yes, keeping up with technology is not just for marketers, but for most industries that revolve around new technology trends.
So, if you are already working on your strategy for 2022, here we leave you what you should take into account.
- Augmented reality is undoubtedly more than a reality, it is here to stay and get into commercials. Many brands are getting more and more on it and the consumer seems to like it, it is interactive, entertaining, breaks paradigms, and also improves the user experience.
- Outdoor advertising seems to have been left behind. However, thanks to new technological trends, outdoor advertising is transformed with the arrival of the new normal. The vision changes, and digital screens and geotargeting will be the allies to let creativity go.
- Shoppable TV, undoubtedly the shopping experience goes to another level, for a while, there has been talking about this tool that is immediate, which has revived the QR code. In addition, what you are looking for is the immediacy of being able to buy a product while watching it on the television.
These are just some of the trends that will set the tone for 2022, and what might seem impossible is now more real thanks to technology. So now you know, put your strategies to work and achieve your goals.
Read the full note at: Puro Marketing.
