We all thought that with the emergence of social networks, more traditional tools such as mass mailing, search engine optimization or web traffic had become obsolete, but time has shown that one did not come to replace others, but rather reinforced its importance in a robust marketing strategy. For this reason, today we will talk about the rebirth of email marketing and how this tool can reinforce your marketing strategy.
While it is true that the Covid-19 pandemic has represented an important milestone in the use of technology and how large companies struggle to stay afloat, tools for sending mass and personalized emails has proven over the years and with the increase in the open rate to be a protagonist when it comes to communicating information of interest to our consumers.
This is not only due to the increase in online purchases, but companies have learned to communicate through this medium, sending personalized information, segmented according to the interests of their consumers, making their offers and services reach the screens of their customers and facilitating conversions. This is what your potential customers ask for when you plan your email marketing actions, eye-catching email subjects, personalized and segmented content according to their interests.
So, what should you take into account when doing email marketing?
First you must segment, it is useless to send a mass email with a sample of all your products, when users want to see only those things that fit their interests, this is considered a waste of time and effort, so take your time, work your databases, analyze them and create a useful tool for your business.
Always think about a responsive design, today we live connected 24/7 thanks to the different mobile devices that accompany us, so we must think that our users can open that email from any screen and your email should look and navigate in the best possible way so that the user experience with your brand is always positive.
Focus attention on your product or service, do not forget the CTA or Call to Action, your main goal is to generate conversions, either by encouraging them to go to your website, or to download a document, fill out a form, CTAs must be visible and easy to access, the fewer clicks the better.
Eye-catching email subjects, it is very important that the email subject calls the attention of your users, you should always take into account the incentives, for some brands the use of emojis in this section of the email works quite well, it makes you feel close and with some camaraderie, so when you go to write your next subject you should stop for a few minutes and put yourself in the place of your customers, how would you like brands to treat me?
And last but not least, don’t forget to put the email address where your email originates, since many users miss an email if the sender is not clear, don’t miss the opportunity to connect with your users with such simple details. Are you ready for your next mailing?
