Since 1999, the Pantone Color Institute has sparked conversations around color, engaging the design community and color enthusiasts worldwide. “This announcement is significant, as it influences design trends globally, inspiring professionals and consumers alike to integrate color into their work and lifestyle, expressing their essence in unique ways,” says Laurie Pressman, VP of the Pantone Color Institute.

For 2025, the Pantone Color Institute has selected PANTONE 17-1230 Mocha Mousse, a warm brown shade that evokes the delightful qualities of cocoa, chocolate, and coffee.

Pantone 2025: What Does Mocha Mousse Represent?

Mocha Mousse embodies the sensory essence of coffee and chocolate, inviting us to savor life’s simple pleasures. It’s a color that connects us to nature and encourages relaxation. According to Pantone, this shade reflects our longing for comfort and stability in an ever-changing world. Here’s how:

  • Comfort and Familiarity: Mocha Mousse reminds us of cozy moments at home, like a warm cup of coffee or a heartfelt embrace.
  • Connection to Nature: Its earthy tones ground us and invite us to find peace in the natural world.
  • Stability in a Changing World: Amid uncertainty, Mocha Mousse offers a sense of security and balance.

Mocha Mousse in Design

This versatile color is ideal for various applications, from fashion and home décor to graphic design, UX/UI, and branding. Here are some ideas for incorporating Mocha Mousse into your projects:

  • Graphic Design: Mocha Mousse is perfect for creating logos, websites, and marketing materials that convey trust and sophistication.
  • Branding: Use Mocha Mousse to build a brand that feels reliable, warm, and approachable.
  • UX/UI: Apply it subtly in buttons or icons, ensuring it aligns with the client’s visual identity.

“Driven by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse reflects a sense of thoughtful indulgence. Sophisticated and lush yet an unpretentious classic, PANTONE 17-1230 Mocha Mousse redefines browns as grounded and humble tones, inspiring both motivation and luxury. Infused with subtle elegance and earthy refinement, it offers a touch of understated and tasteful glamour.”
— Leatrice Eiseman, Executive Director, Pantone Color Institute

There’s no doubt that Mocha Mousse is a color that invites relaxation and comfort. Its versatility makes it an excellent choice for various applications.

Ready to incorporate this warm and welcoming shade into your projects? Contact us, and we’ll make it happen for you!