This year is ending, and 2022 came with new trends in web design and UX. That seeks to improve the user experience, stand out from the competition and make your website an unforgettable site.
There are currently approximately 2 billion web pages in the world. So we must continually work to keep a site up-to-date with the best tools to stand out from the competition. For now, continue reading the article to find out the latest audiovisual and user experience trends that we should keep in mind for next year.
1.- Striking colors:
One of the principal trends is to have a more attractive and modern website with a lot of colors. By 2022, the use of bold, bright, and highly saturated colors will prevail over what we have used so far.
In addition, the implementation of the psychology of color will be used to generate a certain effect on consumers. The psychology of colors can influence our feelings. Thoughts and even decision-making, so do not leave this aside, evaluate results are the content that you want to highlight, and what you want to convey with that content, and from there decide your color palette.
2.- Personalized content:
static websites are no longer functional now, we can take advantage of the website’s history so that when a user enters, it shows content adapted to each user according to their browsing history.
This type of tool can show an infinity of possibilities, among which the most outstanding are those web pages that remember what are the choices you have had in previous visits. Search engines that show content according to your geographical location or according to your search interests. This type of trend is really interesting if your website is e-commerce since it gives you the possibility of showing visitors those products with the highest probability of generating a conversion.
3.- Artificial Intelligence:
The use of Artificial Intelligence allows us more and more to personalize the content we show. Either through articles or services recommended according to your search interests or, through the implementation of other tools, such as chatbots that help users in a customer service request or guide them through a purchase process.
Currently, the implementation of tools based on Artificial Intelligence is most important since the study of this data allows us to improve the user experience, offer more personalized content and provide greater value to our customers.
4.- Large images with texts:
The main images of the websites steal the limelight. The trend for 2022 is those images that occupy the entire home page to capture the user’s attention. Another very favorable option is to create poster-type images (based on texts), combined with striking colors and original fonts. In this way, you attract the attention of your visitors and convey your key message to them.
5.- Minimalism:
The internet is full of stimuli that lead us to take one action after another, so offering a simple, minimalist, and clean website is always well received. With this, what we seek is for users to focus on what is truly important and to make conversions more easily, with the fewest possible clicks with the necessary information at their fingertips.
These are the main trends that will make your website a successful site. Did you like this article? Share it with your acquaintances and plan your next steps to update your website and achieve an unforgettable site.{:}{:es}Se acaba el año 2021 y con la entrada del 2022 llegan las nuevas tendencias en el diseño web y UX que buscan mejorar la experiencia de usuario, destacar entre la competencia y hacer de tu web un sitio inolvidable.
