Ever write a blog post that got a few clicks and then… nothing? It just disappeared? That probably means it wasn’t evergreen content.

Evergreen content is the kind that stays useful and interesting no matter how much time passes. It keeps bringing people to your website, even months or years later. Sounds good, right?

Let’s see how it works.

So, What Is Evergreen Content?

Here’s a quick example:
 If you write something like “Top TikTok Trends in 2023”, that post won’t be helpful for long. Next year, it’ll be old news.

But if you write something like “How to Take Care of Your Clothes”, people will keep looking for that kind of advice no matter what year it is.

That’s evergreen content—it doesn’t go out of date.

Why Does It Help with SEO?

Having evergreen content on your site is like having a helper who works for you all day, every day. It gives you:

  1. More traffic over time – People keep finding it, even if you wrote it a long time ago. 
  2. Better chances to show up on Google – Google likes helpful content that stays useful for a long time. 
  3. Less work to update – You don’t have to change it very often. 
  4. Stronger brand image – It shows people you know what you’re talking about. 

How to Use Evergreen Content on Your Site

Want to get the most out of it? Here’s how:

  • Start with timeless topics – Write about things people always search for, not just what’s trending right now. 
  • Update when needed – You don’t need to change it often, but adding new tips or examples once in a while helps. 
  • Share it again and again – Post it on social media, include it in newsletters, and link to it in other articles. 

Before You Hit Publish, Ask Yourself. Will this still help someone a year from now? If yes, great! You’re creating evergreen content.

Want more tips like this? Keep exploring our blog—we’ve got lots of helpful articles that never go out of style.