The Boom of Augmented Reality filters have undermined not only the accounts of developers or curious fans of social networks that create their own to interact with their followers; Nowadays it has become a powerful marketing tool that allows companies to create an experience with their brand.
And with this new trend we ask ourselves: Do these Augmented Reality filters really add value to your brand? Well, we dare to say YES… and your biggest challenge, besides offering a rewarding experience, is to retain them and keep them waiting for your next step. If you are one of those dynamic, enterprising and avant-garde companies, then AR Filters should be your next step.
Main tips
- You must take into account who your audience is and what you really want to direct and deliver to your client, AR filters is to entertain your audience and create a loyalty link.
- Being interesting is vital, since the competition between filters is growing and the tools to create one are endless.
- A market study is indispensable, it is not only about creating a fun filter, but about creating brand awareness and that this is an added value.
Advantages and disadvantages of using AR filters
Advantages
- It is a simple way to reach large masses with a state-of-the-art tool that adds value to your brand.
- Create an excellent opportunity to market your brand on high traffic platforms such as Social Networks; being able to generate opportunities to make your content viral.
- When its use is widespread, it will create more and more software and applications to facilitate the creation of AR filters, so that more and more brands will have this tools at their fingertips.
Disadvantages
- Among the main disadvantages that we can name is the time you should spend in learning to use each of the programs you need to create an Augmented Reality filter; So our main recommendation is that you leave this work to the experts.
- Before wanting to take part in this war of filters created by the main developers and brands, test your market, your products and services, if you can’t really create a fun experience, with which your followers can interact and want to echo, it is better That you stay out.
We don’t want it to seem like a boring task, on the contrary, this is the opportunity to gather your team and blow up the imagination, creativity, good mood and fun are necessary to get on the feet of the end user and do Grow your brand to the rhythm of trends.
Here you can see a sample of what our team has created for one of our clients:
Facebook: Frolit’s Match
Instagram: Play Cupid
Scan the QR with your cell phone and share.
