Many elements make a website successful. However, when it comes to web development and web design, some trends repeat over again.
Here are some of the most popular trends in web development:
Responsive design:
Mobile First, when designing a website, we keep reiterating the importance that trends now point to how it will look on different devices. For example, if you want your site to look good on cell phones and tablets, you will need to create a responsive design.
This means that the design of the page automatically adapts to the size of the device used by our visitors which enhances and facilitates the user experience. Every time you update your platform you think about Mobile First since statistics must indicate that 70% of web traffic is generated from mobile devices.
User experience is everything:
Today, everything is focused on providing our customers or users with everything they need and making navigation and information retrieval as easy as possible. Whether it’s to read, to digest, or simply to look for the conversion your business needs.
If you have a website, every time you think about its content, put yourself in the customer’s shoes and think about how you would make everything easier, with fewer clicks and very visible, so that the customer is the center of your business.
Diversity on top:
Trends indicate that diversity and inclusion issues will continue to be the order of the day in any sector, so it never hurts to join in and break stereotypes. Include pictures of ordinary people just like us and make your customers feel that they are part of a community; generate empathy, but remember that this is not all, the language you develop on your website is key to making this strategy a success.
Call to Action:
Working hard on design, usability, and experience is not everything, you should never lose sight of your goals, these are the conversions you need to bring your business to life. Whether you want your customers to contact you or buy on your website, everything you compose must be strategically thought out to guide the user to complete this goal you need so much. Call To Action or CTAs are those calls to action that you can put on your website to make your users take a specific action. Now, these must be recognizable and eye-catching enough to convince the visitor to use them, but above all, they must be well placed.
Loading speed is important:
For users it is increasingly important immediacy when consuming, no matter what it is, this applies easily as far as information is concerned since a slow and poorly optimized load can make us lose more and more customers, we recommend an agile load, a light and easy to navigate web; So you will have happier customers.
